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Events are processed asynchronously (typically within thirty seconds). Events and their properties can be used for Segmentation, Goals, Launcher item completed etc. Events tracked for users that have not yet been seen by Chameleon will be created first and then the event tracked to them

Create an Event

HTTP Request

POST
or
POST

HTTP Response

Event properties

All other properties will be added to the Event and will be made available for creating Custom Events.

Normalized Event naming

By default, Events are grouped by their case insensitive and normalized name value. The following are all counted as the Same Event
  • “Imported Leads” => imported_leads
  • “ImporteD leads” => imported_leads
  • “imported-leads” => imported_leads
To know more about how Events are normalized, visit the Normalization page.